Presenting AW14 collection./ 30.10.14
Unit Portables Updates Core Collection & Launches Three New Designs for AW 2014
Unit Portables returns this autumn with a new and improved collection, including the addition of three brand new bags to its range. The innovative Swedish brand has taken its core range back to the drawing board with the help of the cutting edge design agency, Veryday - who scooped the prestigious Red Dot Design Award for Best Design Team only this year – to overhaul existing products with key changes to improve usability (fabrics, linings, and zippers) and the overall aesthetic. While the Unit Portables modular concept remains intact where each bag in the system has its own unique number and can have any number of smaller ‘units’ attached to it for even more storage; the core collection will now re-launch to deliver even more style and performance to modern life than ever before. The AW 2014 collection will also feature a brand new, slick Laptop Bag, a remodelled Backpack and a highly functional Messenger Bag.
Originally launched in 2011 to bridge the gap between boring laptop bags and expensive high end ones, Unit Portables’ range of bags allows the user to transport a myriad of modern day gadgets such as laptops, tablets, and smartphones, in an organised way, thanks to its completely customisable and clever modular system. Unit Portables has sold over 50,000 units in over 25 territories worldwide and have graced the pages of the most cutting edge lifestyle magazines through to the coolest design blogs, reflecting demand for products that offer serious organisation when on the move.
The AW 2014 range welcomes a new Unit Portables Backpack, or by its modular name – Unit 18/02/ (above). The bag includes a laptop sleeve and one main roomy compartment for other beloved belongings, plus a narrower slip for papers and files. The bag features the Unit Portables classic canvas strips and popper system that allows for other smaller ‘units’ from the range, such as the included Unit 02 Additional Storage, to be attached to the bag and customised to suit changing daily needs.
2014 also sees the introduction of the Unit Portables Messenger (Unit 19/02/ - above) that can be worn over the shoulder using the comfortable strap, secured across the back using the additional, detachable strap if cycling, or carried as a stylish briefcase using the sewn in handle. As with all Unit Portables, it delivers on style and comfort, and it includes a standalone laptop sleeve and one smaller attachable Unit for an iPad mini, e-reader or other gadgets.
Also brand new is the minimal look Laptop Bag (Unit 20/03/ - above) built with the sole purpose of pampering a most prized possession - the laptop. It has a protective A4-pocket on the back and comes with one smaller Unit, Unit 03, which is attachable to Unit Portables’ classic canvas strips making it possible to carry even more gadgets if needed.
A continual strive for perfection means that all bags in the old range, from the Shoulder Bag (Unit 01) to the Tablet Bag (Unit 04), now come with enhanced features. Updates include a new outer shell fabric of durable, waterproof 600D high-density polyester canvas; refined dirt resistant linings in deviating colours, and soft wool linings inside all smaller attachable Units to provide optimal cushioning for valuable gadgets. Quality YKK zippers have been introduced, and genuine leather details will now feature on a broader number of products for enhanced, carrying comfort.
The 2014 collection says goodbye to the sewn in pockets which featured in the Unit Portables Shoulder Bag (Unit 01), and hello to a new, highly protective standalone laptop pocket (for laptops up to 15”) that will now be included instead. The Shoulder Bag also now features a magnetic closing strip in replacement of the old popper design for ultimate ease of access when on the move.
All Unit Portables bags in the AW 14 re-launch will be available on Black only, with the exception of the Backpack which will also be available in Navy Blue. SS 15 will see the introduction of new colours including Tomato Red and Khaki Green.
Production of Unit Portables now comes from a new partner with a long history and specialist knowledge in the production of bags and accessories. Their client list includes quality brands such as Samsonite, Hugo Boss, Ralph Lauren and now, Unit Portables.
The new designs of Unit Portables will be available to buy in October 2014, and are set to add even more structure and style to the everyday lives of gadget loving individuals around the world.
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For media enquiries contact Pernilla Ehde; firstname.lastname@example.org / +46 (0) 730700401
Unit 01/02/03/ - Shoulder Bag – 99 EUR / £69 / $150
Unit 04 – Tablet Bag – 49 EUR / £39 / $70
Unit 05/02/ - Holdall – 89 EUR / £69 / $150
Unit 18/02/ - Backpack – 99 EUR / £79 / $150
Unit 19/02/ - Messenger Bag – 99 EUR / £79 / $150
Unit 20/03/ - Laptop Bag – 75 EUR / £59 / $120